Resandhi and Meta Business Agent
Meta Business Agent — Meta’s own AI agent for businesses, previously called Meta Business AI — and Resandhi both reply to customers on WhatsApp for you. They are built for different jobs.
Based on their public website as of September 2026 — check their site for the latest.
A good fit for
Meta Business Agent
Businesses that want one AI assistant across WhatsApp, Instagram and Messenger, set up from the Meta apps they already use.
A good fit for
Resandhi
Indian shops that sell on WhatsApp and want the agent to take the order and the payment, with prices checked against their own catalogue.
Side by side
The same questions for both. Where their site does not say, we say so rather than guess.
- How the replies are built
- Meta Business AgentAn AI agent from Meta that answers questions specific to your business and recommends products from your catalogue.
- ResandhiNo flow builder. The agent reads your product catalogue and your store policies, and answers from them.
- Connecting your products
- Meta Business AgentRecommends from your business catalogue. Meta’s Business Agent Platform, aimed at larger businesses, connects to systems such as Shopify and Zendesk.
- ResandhiShopify, Google Sheets and Excel/CSV today; WooCommerce coming. CRM or ERP through a remote MCP server.
- Languages
- Meta Business AgentMeta says it replies in your customer’s local language, in your tone.
- ResandhiHindi, English and Hinglish, including voice notes and photos. It replies in the language the customer writes in.
- Orders and payment in chat
- Meta Business AgentMeta describes it as able to “close sales”, book appointments and qualify leads. Check Meta’s site for how payment works in your country.
- ResandhiRecommends products, builds the cart, sends a payment link (Razorpay today; PhonePe, Cashfree and Paytm soon) or confirms cash on delivery, and creates the order. Answers order-status questions and takes return requests, which you approve.
- Checks on prices and stock
- Meta Business AgentNot detailed on their public pages.
- ResandhiChecked in code, not left to the prompt: any price, stock count or delivery time in a reply must match your catalogue, or the reply is blocked. It cannot invent discounts.
- Handing over to a person
- Meta Business AgentYou decide when a team member steps in.
- ResandhiHands the chat to you or your team with a short summary of what the customer wants. You can also run the shop from your own WhatsApp with simple commands.
- Bulk broadcasts and campaigns
- Meta Business AgentNot detailed on their public pages.
- ResandhiNot what Resandhi is for. It answers customers who message you and sends order updates; it is not a bulk marketing tool.
- Setup and your number
- Meta Business AgentTurned on from the WhatsApp Business app or Meta Business Suite; Meta says it takes minutes. Also works on Instagram and Messenger.
- ResandhiDescribe your store in one chat, connect your products, then connect your existing number through Meta’s Cloud API. You keep using the WhatsApp Business app on the same number. Outside WhatsApp’s 24-hour window, updates can go by SMS or email.
- Pricing model
- Meta Business AgentFree to get started. Meta has said paid subscription options will follow in the coming months.
- ResandhiA monthly plan sized by conversations: Starter ₹2,499 (1,000), Growth ₹5,999 (5,000), Business ₹14,999 (20,000). 7-day free trial, no card.
When Meta Business Agent may suit you better
- You want the same assistant on WhatsApp, Instagram and Messenger, not only WhatsApp.
- You would rather use a tool built into Meta’s own apps than add another service.
- Your business runs on appointments or leads rather than orders and payments.
- You want to start free and see how an AI assistant works for you.
- You are a large business that needs Meta’s enterprise platform and its integrations.
When Resandhi fits
- You sell products and want the chat to end in a paid or cash-on-delivery order.
- Your catalogue lives in a Google Sheet, an Excel file or Shopify, and changes often.
- You need every price and stock number in a reply to match your catalogue, checked in code.
- Your customers write in Hinglish or send voice notes.
- You want to run the shop from your own WhatsApp: today’s orders, out-of-stock items, a price change.
Where this comes from
Everything about Meta Business Agent on this page is taken from their own website as of September 2026. Products change; if something here is out of date, their site is the one to trust.
See how it answers your customers
Connect your product sheet and try the agent on your own catalogue before going live.
No card needed